Citing Atalanta’s recent (Anti)Social Media report, Campaigns & Elections reported on the need for political consultants working with female candidates to develop effective digital strategies:
Reinforcing what many female practitioners and office holders know from experience, the study found that women in public office were more likely than their male counterparts to receive criticism based on their “physical appearance and family life.”
“Comments about their appearance and relationship status are also considerably more negative,” according to the study.
When it comes to handling this abuse, according to Eva Barboni, Atalanta’s CEO who co-authored the report using data from BrandsEye, “many female politicians and their consultants follow a three-part strategy: ignore the everyday sexism, block or filter out the more aggressive abuse, and report anything that rises to the level of a violent threat.”
Read more on Campaigns & Elections.
