Building global support for investment in monitoring pandemic preparedness
Highlights
200%
growth in GPMB digital media audiences
80+
articles published across every continent
2.78M
estimated views
6
op-eds in leading global health publications including The Lancet, The Guardian, Devex, and Global Health Now
The challenge
The Global Preparedness Monitoring Board (GPMB) was convened in 2018. Despite substantial coverage of its first report in September 2019 which predicted a global respiratory pandemic just months before the outbreak of COVID-19, it struggled to get ongoing media cut-through. This hampered its ability to mobilise the high-level political engagement needed to place investment in monitoring pandemic preparedness at the top of the agenda for global decision-makers.
Our solution
Developed a comprehensive 2-year strategic communications and stakeholder engagement plan
Mapped the GPMB’s key stakeholders, identifying opportunities for engagement
Built the core narrative and tailored messaging for high-priority audiences
Expanded the GPMB’s digital engagement by establishing new channels
Planned and executed high-profile launch events at the World Health Summit and the UN General Assembly, including on-the-ground media engagement, securing comprehensive global coverage
Our impact
Shifted the global narrative around pandemic prevention, preparedness, and response (PPPR). It helped ensure that key GPMB recommendations were adopted in the Political Declaration of the UN High-Level Meeting on PPPR and reflected in the negotiating text of the Pandemic Accord.
“The team at Atalanta understands the interplay between communications, media, and influence. I enjoyed working with them immensely and appreciated their enthusiasm and capacity to help refine our narrative to support our communications and advocacy goals.”
— Karen Mah, Communications and Advocacy Lead: Global Preparedness Monitoring Board Secretariat, World Health Organization
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